SEARCH ENGINE RANKINGS
Search: Electric Cars
Search Engine: GOOGLE vs. BING
GOOGLE: GOOGLE
BING: MICROSOFT
Comparisons:
Google:
1º page: http://en.wikipedia.org/wiki/Electric_car
2º page: http://www.teslamotors.com/
3º page: http://www.made-in-china.com/products-search/hot-china-products/Electric.html
4º page: http://www.google.com.ar/images?hl=es-419&biw=1280&bih=677&q=electric+cars&um=1&ie=UTF-8&source=univ&sa=X&ei=VwB5TdulOYK70QHsxbnYAw&ved=0CEEQsAQ
Bing:
1º page: http://en.wikipedia.org/wiki/Electric_car
2º page: www.electriccars.com/main.cfm
3º page : http://www.teslamotors.com/
4º page: http://www.facebook.com/pages/Eve-Electric-Cars/100720443320158
1) A. We can see that the crawlers of this search engines find data that is constantly being updated (frequency). Also that the web pages crawled by the search engine have their full length untouchable and also its depth (this can be stated by showing that the different branches of links are untouched).
In Google we can see that there are jpg1 and jif when in Bing this isn’t found. While in Bing we can see images at the web pages but no videos.
B. In Google we can see that this search engine has an arrangement with Wikipedia by putting its information at the beginning and then the other web pages. In the case of Bing it’s notable that this search engine copies the results from Google. When looking at the other 3 results in both search engines we can observe the same web pages; Wikipedia, electriccars and tesla motors. This also shows how Bing copies Google results demonstrating why Google accuses this firm of replicating their results.
Google results are ranked in this way because of different financial agreements. In the case of Tesla motors it’s very common this firm pays Google a certain amount of money to be in the front page and well ranked also the Meta tags of this page may concord with the search “Electric cars”. At “www.electriccars.com” we can find the same scenario than Tesla motors. Finally we can perceive that Google is in a way showing it own page images by increasing its popularity and advertise its different uses. In the case of bing we can notice that Microsoft has an arrangement with facebook and that’s why it appears in the front page, and also if watching it with a different point of view (POV) the meta tag could also have something to do (Is the same as the search “eve electric cars”).
C. In conclusion both Santos and I could observe the different arrangements each search engine has with different companies or firms. Also the ranking algorithms work in a certain way so that the web page with a common meta tag as the one that is searched by a user or common information appears in the front page. Also Google in the example of the images tries to promote itself by different ways and making the consumer exploit the different uses this web page has.
3) In this different search we could observe that google bombing is to use the ranking results at this search engines by using different meta tags in order to communicate a message which could be either business, political or comedic purposes. This has different effects on individuals and/ or organisations this differs from the message that is tryig to be shown to the user. In the case of the search "miserable failure" the ex president of the united states Bush is being discriminated. (has a political and comedic purpuse). In conclusion we could see that google bombing is an actual problem of discrimination and segregation that has to be stopped this is because it harms firms and individuals and has no good end (encourages violency).
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